Jaago Re

Tata Tea commercial is making waves for its socially relevant message; & this is not the first time Indian ads made us sit up & take notice.

Tagline: Alarm bajne se pahle jaago re…

From reactive activism to proactive action, this Tata Tea commercial uses a female protagonist to call out apathy on things we normally ignore

Titan Raga collection

Tagline: Her life, her choices

The Message of this ad film was loud & clear: women don’t have to be apologetic about the choices they make in life.

Havells Coffee Maker

Tagline: Respect women

Need a wife to make coffee for you? Marry a coffee maker! This Havells ad attacks the stereotypical notion that women belong in kitchen.

Ariel detergent

Tagline: Share the load

The subtle ad film that sent out a strong message, that housework is not only women’s job