Bharti Airtel is planning to launch 4G smartphones with lower rates. They are in contact with many headset makers to bring 4G phone’s manufacturing cheap so that it could be made affordable to everyone at a price ranging from 2500-2700. This is done by Bharti Airtel to overtake on the Reliance Jio offer.
Where Jio has an attractive offer for a refundable deposit of rupees 1500 on its various plans Airtel is planning to launch full fledged smartphones as the market strategy for Airtel believes that the people will come out and buy the fully loaded handsets with attractive features. The sources said that they will hit the market with the attractive offer by Diwali and will make the attractive data plans available to the buyers as well. It is said that the new mobiles phones will have a 4 inches display, dual camera, VoLTE calling and a longer battery life. The storage of this Android mobile phone will be 1 GB of RAM. However, the date is yet not announced for the booking.
If going back to July, Jio announced its dates for advance booking from 24 August and the phones would be available by September. According to the estimates by the country, Jio had 6 million booking for the phone within 3 days. Jio offered a service which included free calling and SMS for life and Unlimited data offering for just rupees 153 per month.
Airtel said that their offerings will attract people to buy the device and will prove to be the best source of promotion as well. When they were asked about their marketing speculation strategy the Airtel’s spokesperson said that according to the policies they can’t comment on their market speculation. The company’s strategy to counter Jio’s offering is that they believe that people want a large screen smartphone experience which they can get at an affordable rate.
As Airtel is expected to bring their phones to market by Diwali Jio tends to hop into the market by Navratri festival.

My Opinion:-

Airtel is mainly aiming for that section of people who can’t spend much on phones but want to experience what a more advanced phone works like. It is assumed that it will be very much affordable to everyone.